Black silhouette of the Nairobi skyline with KICC at the center

For Kenyan creators and professionals

The easiest way to sell online.

Create digital products and sell them from a personalized online store. Share your store through your link in bio and get paid via M-Pesa.

Tihada overview dashboard showing sales, orders, storefront activity, and available balance

Build, sell, and get paid. One place.

See how a sale works

Different creators. Different products. One simple store.

Each storefront gives the creator a focused place to showcase their products and sell directly.

Digital products can fit almost any profession.

Here are a few practical places to start.

01

Photographers

  • Preset pack
  • Posing guide
  • Client prep guide
02

Fitness trainers

  • Workout plan
  • Meal plan
  • Training challenge
03

Food creators & chefs

  • Cookbook
  • Recipe bundle
  • Cooking class
04

Coaches & consultants

  • Workbook
  • Template pack
  • Private session
05

Designers

  • Design templates
  • Brand kit
  • Video tutorial
06

Musicians & performers

  • Exclusive release
  • Fan group
  • Behind-the-scenes access

From link in bio to money in your M-Pesa.

  1. 00

    Create your product

    Add your digital product, set a price, and tell people about it in your posts and videos.

  2. 01

    They tap your link

    After hearing about your product, the buyer taps the link in your Instagram, TikTok, YouTube, or WhatsApp bio.

  3. 02

    They buy in 3 taps

    They choose the product, enter their M-Pesa number, and confirm payment.

  4. 03

    Everyone gets an update

    The product is delivered instantly, and you get a notification that the sale is complete.

  5. 04

    Withdraw when ready

    Move your money to M-Pesa whenever your available balance reaches KSh 1,000.

They pay. They get it. You make the sale.

Your customer pays with M-Pesa, no account needed. As soon as payment goes through, their product is ready to open and you’re notified of the sale.

Pay with M-Pesa No account needed Ready instantly
9:41● ● ●

Payment successful

Your guide is ready.

Home Reset: 4-Week Guide

Open your product A receipt and recovery link are sent by email.

A flat 7.5% per sale.

No subscriptions. No withdrawal fees. You only pay when you sell.

The buyers are ready. Build income you own.

Brand deals can be valuable. But the brief, budget, and timing belong to the brand. With your own product, you choose what to sell, what it costs, and when to promote it.

Brand campaigns Useful income, controlled by someone else's calendar.
Your products An offer you control and can sell more than once.

KIPPRA says only about 15% of people engaged in digital content creation count it as their primary income. Kenyan buying and payment habits suggest there is room for more.

Read the KIPPRA analysis

Kenya, 2025

Three signals of an underbuilt market.

15% count digital content creation as their primary income
50.4% of consumers surveyed are ready to pay for digital media
85% prefer mobile money when paying for digital content

This is not an empty market. It is a market where demand and payment habits are developing faster than the tools creators have to sell directly.

Read the Media Council of Kenya study

Regional proof

Direct digital income is already working next door. The 2025 Nigerian Creator Economy Report says 32% of creators earn primarily this way, equal to the share relying on brand partnerships and sponsored content. Read the Nigerian report

Before you start selling.

Simple answers about setting up, getting paid, and delivering your product.

What can I sell?

You can sell guides, meal plans, workout routines, presets, templates, cookbooks, private links, classes, and other useful digital products connected to your work or content.

Do I need a website or technical skills?

No. You customize your Tihada storefront, add your products, and share one link in your bio or content. We handle the storefront, checkout, and delivery.

How do buyers pay?

Buyers choose a product, enter their M-Pesa number, and confirm the payment on their phone. They do not need to create an account.

When does the buyer receive the product?

Access appears as soon as M-Pesa confirms the payment. The buyer also receives a receipt and a recovery link by email.

How much does Tihada cost?

There is no subscription. Tihada keeps 7.5% of each product sale, and withdrawals are free.

When can I withdraw my money?

You can request a withdrawal to your M-Pesa number whenever your available balance reaches KSh 1,000.

Turn one digital product into a new income stream.

Start selling through your own online store and get paid with M-Pesa. We’ll help you get your first product live.

Early access

Be first to start selling.

Join the waitlist and we’ll let you know when Tihada is ready.

Join the waitlist

Opens our short Tally form.